Tiny Tots Banking is a retail and online banking company specializing in growing financial independence and services for parents and children and their future.
In this project, my role was to develope TinyTot's brand identity and messaging. My responsibilities included defining the brand’s color scheme, typography, logo, marketing materials, and menus. Aiming for a style that is colorful, modern, family friendly, and child friendly. I also worked closely with steakholders of TinyTots to establish its tone and personality, ensuring a cohesive and engaging brand experience for their customers.
Creating a brand identity for TinyTots comes with challenges such as aligning with the company's vision, standing out in a crowded market, balancing creativity with business goals, and resonating with the target audience. Additionally, developing compelling designs for marketing materials, packaging, and stationery that can be effectively used across all platforms is crucial.
To overcome these challenges, we begin with a well-defined brand strategy, aligning with TinyTot's core values and target audience. Conducting competitor research ensures TinyTot's authenticity. Establishing brand guidelines helps maintain consistency across all platforms. Additionally, designing with scalability in mind ensures adaptability across digital and print mediums, ensuring that every element stays true to TinyTot's brand.
