Pierce College's Office of Student Life hosted an event called the Masquerade Dance. This event was to bring the spookiness of Halloween to campus. Mainly focusing on introducing our international students to the way of celebrating Halloween in the States and giving them a memorable experience.
For this project, my role was to design marketing materials to promote a event held on campus. These materials were strategically placed around campus to maximize visibility and engagement.
The main challenge was creating a visually engaging design while adhering to Pierce Community College’s branding standards. The graphic needed to stand out and capture students’ attention as they moved around campus.
To address these challenges, I developed a flexible layout that could be adapted across various marketing platforms provided by the college. This included print flyers, Instagram posts, and digital monitor displays throughout campus, ensuring a cohesive and impactful presence.
